01-21-2023, 04:01 AM
From the second half of the 20th century, developed countries began to show a steady growth in the service sector. Today, the service sector accounts for about 70% of the world's GDP. The consumer orientation of the service sector has led to the fact that people have become demanding of high standards of service. Strategy for promoting goods and services on the Internet In order to develop any line of business, it is necessary to ensure profitability and satisfy the basic needs of customers. A set of measures aimed at the successful sale of goods or services is decided through marketing. Marketing is a set of actions for the creation, production, sale of any services, taking into account the requirements of consumers and the ability to satisfy them within the market.
The main principle on which service marketing is built is an established feedback between the consumer and the manufacturer. Marketing strategies for promoting goods and services emphasize the features of production, the nature and conditions for the sale of services. There are five basic marketing concepts. Consumer interest in low prices. It is justified with the minimum solvency of the population, low income and repeated consumption of services. Consumer executive list interest in high quality services. Designed for the individualization of demand and the requirement of specific services "on the highest level" of quality. The accuracy of determining solvency is required. Service intensification. Linked to intensive consumer stimulation and demand creation traditional marketing. It is based on identifying consumer needs, predicting behavioral reactions and potential demand opportunities.
![[Image: Excutive.jpg]](https://www.gilists.com/wp-content/uploads/2023/01/Excutive.jpg)
Socio-ethical marketing. Services act as a way to solve a number of problems that are significant for society, forming social responsibility and business ethics. To implement the concept, it is necessary to choose a strategy for promoting the company. The dominant set of decisions is determined based on an assessment of the company's capabilities and the market situation. The general goal is most often the desire for expansion, the capture of a certain niche or part of the market. Marketing strategy for promoting services The development of a strategy for promoting goods and services is associated with external and internal conditions, the views of management on business development in the future. In a generalized form, there are only three types of influence. Forcing With an eye on the target buyer , trading companies are forced to purchase goods.
The main principle on which service marketing is built is an established feedback between the consumer and the manufacturer. Marketing strategies for promoting goods and services emphasize the features of production, the nature and conditions for the sale of services. There are five basic marketing concepts. Consumer interest in low prices. It is justified with the minimum solvency of the population, low income and repeated consumption of services. Consumer executive list interest in high quality services. Designed for the individualization of demand and the requirement of specific services "on the highest level" of quality. The accuracy of determining solvency is required. Service intensification. Linked to intensive consumer stimulation and demand creation traditional marketing. It is based on identifying consumer needs, predicting behavioral reactions and potential demand opportunities.
Socio-ethical marketing. Services act as a way to solve a number of problems that are significant for society, forming social responsibility and business ethics. To implement the concept, it is necessary to choose a strategy for promoting the company. The dominant set of decisions is determined based on an assessment of the company's capabilities and the market situation. The general goal is most often the desire for expansion, the capture of a certain niche or part of the market. Marketing strategy for promoting services The development of a strategy for promoting goods and services is associated with external and internal conditions, the views of management on business development in the future. In a generalized form, there are only three types of influence. Forcing With an eye on the target buyer , trading companies are forced to purchase goods.