03-16-2023, 01:05 PM
In recent years, marketing was so focused on B2B (business to business) or B2C (business to consumer) strategies that the main element was lost, people. Because of this scenario, a new approach has emerged, H2H marketing, or human to human. Here, the main focus is the relationship and this can only happen when the conversation is between people, generating closeness. However, how to apply this promising new strategy in practice? Don't worry, we'll explain it to you in today's article. Read on and find out all about H2H marketing. After all, what is H2H marketing? Human to human marketing is nothing more than marketing made by people to people. This idea already helps to understand that it is an approach that focuses on proximity and trust in the relationship between customer and company . As the objective of this approach is the relationship between people, it is necessary, first of all, to understand the needs, emotions and feelings of the consumer in general.
In this way, it is possible to create a more effective and lasting communication with customers. After all, companies are made up of people and they are the ones behind the service, the strategies and all the planning of a business. Likewise, customers cannot be seen only as revenue generators. Rather, they are people with needs and feelings . Therefore, it is important to maintain a relationship of transparency on both sides. What is the importance of a Denmark Email List humanized relationship with the customer? When a company is able to love human to human marketing, the tendency to retain customers is even greater. For this, facilitating communication is fundamental . However, this humanization needs to be present in all areas of the company, from sales , support, finance, among others. All speeches must be aligned and willing to show how the customer's needs are a priority. After all, this is one of the ways to have a good competitive advantage. But, more than that, it is important to generate engagement with potential consumers.
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This is because humanization generates empathy, which allows the company to have greater proximity . A fundamental point of this strategy is that it is able to help not only in customer retention, but also in keeping your customer acquisition cost lower . But how is it possible to adopt this strategy in your company? Find out in the next lines. How to implement H2H marketing in your company in 5 steps Now that you know what human to human marketing is and its importance for companies, it's time to learn how to implement it in your business. We separate it into 5 very practical steps, so that you can start today! 1. Customer First If we're going to create a strategy for people, then it's obvious to think that it should be customer-centric, right? So, all decisions and paths to be followed must consider this aspect . A good way to understand what consumers want, in addition to listening to them whenever they have complaints or compliments, is through satisfaction surveys.
In this way, it is possible to create a more effective and lasting communication with customers. After all, companies are made up of people and they are the ones behind the service, the strategies and all the planning of a business. Likewise, customers cannot be seen only as revenue generators. Rather, they are people with needs and feelings . Therefore, it is important to maintain a relationship of transparency on both sides. What is the importance of a Denmark Email List humanized relationship with the customer? When a company is able to love human to human marketing, the tendency to retain customers is even greater. For this, facilitating communication is fundamental . However, this humanization needs to be present in all areas of the company, from sales , support, finance, among others. All speeches must be aligned and willing to show how the customer's needs are a priority. After all, this is one of the ways to have a good competitive advantage. But, more than that, it is important to generate engagement with potential consumers.
This is because humanization generates empathy, which allows the company to have greater proximity . A fundamental point of this strategy is that it is able to help not only in customer retention, but also in keeping your customer acquisition cost lower . But how is it possible to adopt this strategy in your company? Find out in the next lines. How to implement H2H marketing in your company in 5 steps Now that you know what human to human marketing is and its importance for companies, it's time to learn how to implement it in your business. We separate it into 5 very practical steps, so that you can start today! 1. Customer First If we're going to create a strategy for people, then it's obvious to think that it should be customer-centric, right? So, all decisions and paths to be followed must consider this aspect . A good way to understand what consumers want, in addition to listening to them whenever they have complaints or compliments, is through satisfaction surveys.
