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Tech, Americas, Special Report
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It goes to the heart of our purpose of re-imagining mining to improve people's lives. It goes to the core of our value system and who we are in mining. That’s why we want to be a leader in ESG. Over and above that, I think more and more it’s becoming a prerequisite for us to do business. It's a prerequisite from our employees, from our social stakeholders, from governments, from our shareholders, that unless we can show that we are responsible, that we shouldn't be doing the work that we're doing. That is at the heart of driving, reimagining mining to improve people's lives. And then the platinum group metals, or PGMs, that you produce mitigate against climate change right now, as we speak today, and what do you see ahead that will ensure that PGMS are used even more intensely to preserve what Mother Nature has given us? As you rightly say, 70% of our product goes into the exhaust systems of internal combustion engines to clean the air.|Video marketing is the most convenient and effective way of interpersonal communication that engages customers better than traditional communication/marketing tools. Moreover, it also provides marketers with a versatile, eye-catching, and extremely shareable medium to reach their target audiences. According to Diode Digital, online video is 600% more effective marketing tool than any other traditional means of communication. Today, almost all business types are using online video advertising to introduce their products and services; for it has more eye-catching elements which attract more customer attention. Videos are better explainer! Videos are way more effective than SMS. Other traditional marketing tools. Video marketing is cost-effective and produces value for money while increasing brand awareness and recognition. Its moving images are very well paired with voice. Music that creates a lasting impression on the viewers making them purchase the products. We've heard over and over again that visual content has more impact and greater engagement power. Videos have the potentiality of capturing audience mind and leading them to watch more.




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